We Notice What We Choose To Notice.

Plans Are Great, But Missions Are Better.

Great Stories Agree With Our Worldview. The Best Stories Don't Teach People Anything New. Instead The Best Stories Agree With What The Audience Already Believes And Makes The Members Of The Audience Feel Smart And Secure When Reminded How Right They Were In The Thirst Place.

People Talking About You Is Far More Effective Than Talking About Yourself.

I See Things Differently When I'm Focused On Opening Doors For Other People, And More Often Than Not, My Doors Are Opened As Well.

Organizations That Destroy The Status Quo Win. Whatever The Status Quo Is, Changing It Gives You The Opportunity To Be Remarkable.