We Took On Things Which People Might

Marketing Is What You Do When Your Product Is No Good.

Fifty Years After We Undertook To Make The First Synthetic Polarizers We Find Them The Essential Layer In Digital Liquid-crystal. And Thirty Four Years After We Undertook To Make The First Instant Camera And Film, Our Kind Of Photography Has Become Ubiquitous.

Someone Is Going To Make Your Product Obsolete. Make Sure It's You.

We Took Nothing From Anybody. We Gave A Great Deal To The World. The Only Thing Keeping Us Alive Is Our Brilliance. The Only Thing That Keeps Our Brilliance Alive Is Our Patents.

Photography Is Unlike Any Other Art Form. In The Other Arts There Is Always A Continuous Interplay Between The Artist And His Art. He Has The Painting Or Sculpture Before Him. What We Have Tried To Do Is To Provide A Medium For "artistic Expression" To Anyone With Only A Reasonable Amount Of Time. By Giving Him A Camera System With Which He Need Only Control His Selection Of Focus, Composition And Lighting, We Free Him To Select The Moment And To Criticize Immediately What He Has Done. We Enable Him To See What Else He Wants To Do On The Basis Of What He Has Just Learned.