We Will Never-and I Mean Never-turn Our

Social And Digital Media Is A Bullet Train, And That Bullet Train Is Not Coming Home.

The Rules Of Engagement Around Building A Brand Have Changed Significantly Over The Past 10 To 15 Years. Where Companies At One Time Could Spread Their Message Through Traditional Marketing, Consumers Now Seek An Enduring Emotional Connection With The Companies They Patronize. The Foundation Of That Connection Is The Most Important Characteristic Of Building A World-class Brand: Trust. Trust With Your People And Trust With Your Customers.

Passionate Conviction ... Sparks Romances, Wins Battles, And Drives People To Pursue Dreams Others Wouldn't Dare. Belief In Ourselves And In What Is Right Catapults Us Over Hurdles, And Our Lives Unfold.

Success Is Empty If You Arrive At The Finish Line Alone.

Americans Reading The Paper, Listening To The News Every Single Day, And All You Hear Is Things Are Getting Worse And Worse. And That Has A Psychological Effect On Consumer Confidence. That's What Consumer Confidence Is.