Well, In Features, And In Writing Especially,

Whomever You're Going To Interview, You Have To Be Interested In What It Is You Want To Know From Them. You Have To Be Interested In The Subject.

And The Most Important Thing You Can Do Is Learn To Edit Yourself. And Then Go Back And Rewrite.

You Find The Most Important Thing That Really Grabs You, And Put It Right Up Top. Don't Bury The Lead. Put It At The Top. Best Thing To Do. Never Go Wrong That Way. It's An Immutable Law Of Journalism. It Just Always Works.

It's Gonna Be Short If It's News; Put It At The Top. Style's Not An Issue, Just Make It News.

Well, A Lead Is The Most Important Thing About The Story.