What Helps People, Helps Business.

A Good Ad Which Is Not Run Never Produces Sales.

Make It Simple. Make It Memorable. Make It Inviting To Look At. Make It Fun To Read.

Don't Tell People How Good You Make The Goods; Tell The How Good Your Goods Make Them.

Creative Ideas Flourish Best In A Shop Which Preserves Some Spirit Of Fun. Nobody Is In Business For Fun, But That Does Not Mean There Cannot Be Fun In Business.

Advertising Is The Ability To Sense, Interpret... To Put The Very Heart Throbs Of A Business Into Type, Paper And Ink.