What Helps People, Helps Business.

There Is No Such Thing As A Permanent Advertising Success.

Good Advertising Should Give The Reader Essential Facts About The Product Or Company Advertised And Should Do So Engagingly Without Trickery Or Hogwash.

Plan The Sale When You Plan The Ad

I Regard A Great Ad As The Most Beautiful Thing In The World.

I Have Learned That You Can’t Have Good Advertising Without A Good Client, That You Can’t Keep A Good Client Without Good Advertising, And No Client Will Ever Buy Better Advertising Than He Understands Or Has An Appetite For.