What Helps People, Helps Business.

I Believe That Superior Creative Work Always Has Been, Is, And Always Will Be The Hub Of The Wheel In Any Successful Agency

Fun Without Sell Gets Nowhere, But Sell Without Fun Tends To Become Obnoxious.

There Is No Such Thing As A Permanent Advertising Success.

Let's Gear Our Advertising To Sell Goods, But Let's Recognize Also That Advertising Has A Broad Social Responsibility.

We Want Consumers To Say, 'that's A Hell Of A Product' Instead Of, 'that's A Hell Of An Ad.'