What If Getting Bigger Isn't The Point?

If You Can Embrace The Idea That Your Success And Happiness Are Tied Up In Defeating The Fear That's Holding You Back, You're 90 Percent Of The Way To Where You Need To Go, Because No, We're Not Kids, And No, This Is Not A Bike.

The Goal, Then, Isn't To Draw Some Positioning Charts And Announce That You Have Differentiated Your Product. No, The Opportunity Is To Actually Create Something That People Choose To Talk About, Regardless Of What The Competition Is Doing.

If We Live In A World Where Information Drives What We Do, The Information We Get Becomes The Most Important Thing. The Person Who Chooses That Information Has Power.

Market-driven Design Builds The Success Of The Product's Marketing Into The Product Itself.

If You're Passionate, Be Passionate Enough To Fail. Fail Small, Accept Responsibility, Repeat. The People Who Make Change Are The Survivors Of Serial Failure.