What We Need Is An Entrepreneurial Society

There Is One Qualification The Manager Cannot Acquire But Must Bring To The Task. It Is Not Genius; It Is Character.

Checking The Results Of A Decision Against Its Expectations Shows Executives What Their Strengths Are, Where They Need To Improve, And Where They Lack Knowledge Or Information.

The Computer Is A Moron.

The Most Important Work Of The Executive Is To Identify The Changes That Have Already Happened. The Important Thing . . . Is To Exploit The Changes That Have Already Occurred And To Use Them As Opportunities.

A Business Exists Because The Consumer Is Willing To Pay You His Money. You Run A Business To Satisfy The Consumer. That Isn't Marketing. That Goes Way Beyond Marketing.