What You Don’t Know, You Can’t Tell.

Let’s Talk, You And I. Let’s Talk About Fear. The House Is Empty As I Write This; A Cold February Rain Is Falling Outside. It’s Night. Sometimes When The Wind Blows The Way It’s Blowing Now, We Lose The Power. But For Now It’s On, And So Let’s Talk Very Honestly About Fear. Let’s Talk Very Rationally About Moving To The Rim Of Madnessand... And Perhaps Over The Edge.

I Am The Literary Equivalent Of A Big Mac And Fries.

My Childhood Was Pretty Ordinary, Except From A Very Early Age, I Wanted To Be Scared. I Just Did. I Was Scared Afterwards. I Wanted A Light On, Because I Was Afraid That There Was Something In The Closet. My Imagination Was Very Active, Even At A Young Age.

One Can Often Trace The Sources Of A Brand Personality - Here It Is The Advertising, There The Pack, Somewhere Else Some Physical Element Of The Product. Of Course, The Personality Is Clearest And Strongest When All The Elements Are Consistent.

Tracking Account Planning Is Rather Like Counting A Mixed Batch Of Tropical Fish. You Think You See Patterns, But They've All Changed By The Time You've Finished Counting.