When Times Are Bad Is When You

We Take The Hamburger Business More Seriously Than Anyone Else.

Our Aim Was To Insure Repeat Business Based On The System's Reputation Rather Than On The Quality Of A Single Store Or Operator.

Take Calculated Risks. Act Boldly And Thoughtfully. Be An Agile Company.

The First Dollar Is The Most You Will Get If You Don't Love What You Are Doing.

Visions Of Mcdonald's Restaurants Dotting Crossroads All Over The Country Paraded Through My Brain. I Don't Believe In Saturation. We're Thinking And Talking Worldwide.