When You Can Swim, Who Cares How

Not Only Must You Be An Artist, Must You Be Generous, And Must You Be Able To See Where You Can Help But You Must Also Be Aware. Aware Of Where Your Skills Are Welcomed.

Be Personal. Be Relevant. Be Specific.

Mass Marketing Means Appealing To The Masses Which Means Appealing To The Average.

People Are Buying Only One Thing From You: The Way The Engagement (hiring You, Working With You, Dating You, Using Your Product Or Service, Learning From You) Makes Them Feel.

The Problem With Holding A Grudge Is That Your Hands Are Then Too Full To Hold Onto Anything Else. It Might Be The Competition Or A Technology Or The Lousy Things That Someone Did A Decade Ago. None Of It Is Going To Get Better As A Result Of Revisiting The Grudge.