When You Have Nothing To Say, Sing

I Have A Theory That The Best Ads Come From Personal Experience. Some Of The Good Ones I Have Done Have Really Come Out Of The Real Experience Of My Life, And Somehow This Has Come Over As True And Valid And Persuasive.

On The Average, Five Times As Many People Read The Headlines As Read The Body Copy.

Repeat Your Winners. If You Are Lucky Enough To Write A Good Advertisement, Repeat It Until It Stops Selling. Scores Of Good Advertisements Have Been Discarded Before They Lost Their Potency.

Within Every Brand Is A Product, But Not Every Product Is A Brand.

Nobody Has Ever Built A Brand By Imitating Somebody Else's Advertising.