Wherever An Impact Can Be Eliminated By

Because Its Purpose Is To Create A Customer, The Business Enterprise Has Two - And Only These Two — Basic Functions: Marketing And Innovation. Marketing And Innovation Produce Results; All The Rest Are 'costs'.

All Earlier Pluralist Societies Destroyed Themselves Because No One Took Care Of The Common Good. They Abounded In Communities But Could Not Sustain Community, Let Alone Create It.

The Computer, Being A Mechanical Moron, Can Handle Only Quantifiable Data.

What's Measured Improves

History Has Been Written Not By The Most Talented But By The Most Motivated.