While You May Have Made Money Doing

When We Think Of Design, We Usually Imagine Things That Are Chosen Because They Are Designed. Vases Or Comic Books Or Architecture... It Turns Out, Though, That Most Of What We Make Or Design Is Actually Aimed At A Public That Is There For Something Else. The Design Is Important, But The Design Is Not The Point. Call It "public Design"... Public Design Is For Individuals Who Have To Fill Out Our Tax Form, Interact With Our Website Or Check Into Our Hotel Room Despite The Way It's Designed, Not Because Of It.

There's A Huge Difference Between Being A Replaceable Cog On The Assembly Line And Being The One Who Is Missed, The One With A Unique Contribution, The One Who Made A Difference.

We Have Little Choice But To Move Beyond Quality And Seek Remarkable, Connected, And New. Remarkable, As You've Already Figured Out, Demands Initiative.

Empathy Requires Something Extremely Difficult: Accepting The Fact That We Are Not And Never Will Be In The Other Person's Shoes. There's No Rational, Universal Course Because Individuals Have Different Goals, Different Worldviews And Different Experiences.

Believe That Giving Up Is The Same Thing As Being Realistic.