Will You Be Clever At The Expense

In Seattle You Haven't Had Enough Coffee Until You Can Thread A Sewing Machine While It's Running.

If Everything You Do Needs To Work On A Three-year Time Horizon, Then You’re Competing Against A Lot Of People, But If You’re Willing To Invest On A Seven-year Time Horizon, You’re Now Competing Against A Fraction Of Those People, Because Very Few Companies Are Willing To Do That. Just By Lengthening The Time Horizon, You Can Engage In Endeavours That You Could Never Otherwise Pursue. At Amazon We Like Things To Work In Five To Seven Years. We’re Willing To Plant Seeds, Let Them Grow—and We’re Very Stubborn. We Say We’re Stubborn On Vision And Flexible On Details.

There'll Always Be Serendipity Involved In Discovery.

Failure Comes Part And Parcel With Invention. It’s Not Optional.

Feel Free To Cover Amazon Any Way You Want. Feel Free To Cover Jeff Bezos Any Way You Want.