Within Every Brand Is A Product, But

Don't Count The People That You Reach, Reach The People Who Count

What You Say In Advertising Is More Important Than How You Say It.

It Has Taken More Than A Hundred Scientists Two Years To Find Out How To Make The Product In Question; I Have Been Given Thirty Days To Create Its Personality And Plan Its Launching. If I Do My Job Well, I Shall Contribute As Much As The Hundred Scientists To The Success Of This Product.

Be More Ambitious. Don't Bunt. When You Get A Job To Do A Story Or An Ad, Try And Hit The Ball Out Of The Park Every Time

The Worst Fault A Salesman Can Commit Is To Be A Bore...... Pretend To Be Vastly Interested In Any Subject The Prospects Shows An Interest In.