Without Passion, Any Rational Person Would Give

Do You Create Anything, Or Just Criticize Others Work And Belittle Their Motivations?

Somewhere Between The Janitor And The Ceo, Reasons Stop Mattering.

Simplicity Is The Ultimate Sophistication. It Takes A Lot Of Hard Work To Make Something Simple, To Truly Understand The Underlying Challenges And Come Up With Elegant Solutions. [...] It's Not Just Minimalism Or The Absence Of Clutter. It Involves Digging Through The Depth Of Complexity. To Be Truly Simple, You Have To Go Really Deep. [...] You Have To Deeply Understand The Essence Of A Product In Order To Be Able To Get Rid Of The Parts That Are Not Essential.

There Are Sneakers That Cost More Than An Ipod.

Focus Is About Saying, No. And The Result Of That Focus Is Going To Be Some Really Great Products Where The Total Is Much Greater Than The Sum Of The Parts.