Work Hard, Have Fun And Make History.

We've Done Price Elasticity Studies, And The Answer Is Always That We Should Raise Prices. We Don't Do That, Because We Believe -- And We Have To Take This As An Article Of Faith -- That By Keeping Our Prices Very, Very Low, We Earn Trust With Customers Over Time, And That That Actually Does Maximize Free Cash Flow Over The Long Term.

We Like To Pioneer, We Like To Explore, We Like To Go Down Dark Alleys And See What's On The Other Side.

If You Have A Business Model That Relies On Customers Being Misinformed, You Better Start Working On Changing Your Business Model.

The Human Brain Is An Incredible Pattern-matching Machine.

In The Old World, You Devoted 30% Of Your Time To Building A Great Service And 70% Of Your Time To Shouting About It. In The New World, That Inverts