Write The Way You Talk. Naturally.

I Figure That My Staff Will Be Less Reluctant To Work Overtime If I Work Longer Hours Than They Do.

Creativity Is A Fancy Word For The Work We Have To Do By Friday.

Study The Methods Of Your Competitors And Do The Exact Opposite.

Never Stop Testing, And Your Advertising Will Never Stop Improving. Testing Was Used In Advertising Decades Ago. The Internet Has Made Testing So Easy That Every Online Marketer Can Use It To Improve Advertising Results. Google Content Experiment Is A Free Tool For You To Do Split Testing.

Creativity Needs Discipline And Freedom.