Writing Is Not Life, But I Think

Time Apparently Did Nothing But Blunt Grief’s Sharpest Edge So That It Hacked Rather Than Sliced.

Nothing Is Ever Lost, Sarah. Nothing That Can't Be Found.

Shall There Be Truth Between Us, As Two Men? Not As Friends, But As Enemies And Equals?

All I Can Say Is What You Already Know: Some Days Are Treasure. Not Many, But I Think In Almost Every Life There Are A Few. That Was One Of Mine, And When I'm Blue -- When Life Comes Down On Me And Everything Looks Tawdry And Cheap, The Way Joyland Avenue Did On A Rainy Day -- I Go Back To It, If Only To Remind Myself That Life Isn't Always A Butcher's Game. Sometimes The Prizes Are Real. Sometimes They Are Precious.

A Campaign, Like A Brand, Is Not Just A Number Of Bits Put Together - A Claim Here, A Pack Shot There, A Reason Why Somewhere Else. If We Try To Produce It By The Atomistic Approach, We Will End Up With A Sort Of Identikit Brand. It Will Be A Perfect Description Of The Structure Of The Brand, As The Identikit Can Describe The Contours Of The Face. But It Won't Be The Same Thing. The Brand Will Never Come To Life.