You Are Your Projects!

Develop A Respect And Reverence For The Principle Of Variation: The Idea That The Message Ain't In The Mean, The Mode Or The Median - It's In The Differences That Occur Throughout A Population.

Don't Settle For Less Than Is Possible.

It's Not Enough To Be Close To The Customer. You've Got To Be Glued To The Customer.

The Dominant Culture In Most Big Companies Demands Punishment For A Mistake, No Matter How Useful, Small, Invisible.

Organize As Much As Possible Around Teams, To Achieve Enhanced Focus, Task Orientation, Innovativeness, And Individual Commitment.