You Can Risk Being Wrong Or You

Ideas In Secret Die. They Need Light And Air Or They Starve To Death.

I Look At Starbucks, Howard Schultz Has Made Many Brilliant Decisions, And One Of The Things That They Did Was They Invented The Third Space. It's Not Work, It's Not Home. That's One Of The Engines Of Its Spread. But At The Same Time He Was Doing That, He Bet The Farm To Open More And More Stores In Any Given Town, And Making It Ubiquitous Made It Much Easier To Say To Your Friend, I'll Meet You At Starbucks.

Plans Are Great, But Missions Are Better.

The Sound Of A Small Bell During A Dark Night, Is Louder Than The Din Of Traffic Outside Your Window During Rush Hour. Surprise And Differentiation Have Far More Impact Than Noise Does.

If You're In The Idea Business, It Doesn't Matter Where You're From. It Matters If We Care About The Change You're Making.