You Can't Be All Things To All

Sound Strategy Starts With Having The Right Goal

The Underlying Principles Of Strategy Are Enduring, Regardless Of Technology Or The Pace Of Change.

Competitiveness Is Defined As The Ability Of Companies To Compete While Maintaining Or Improving The Average Standard Of Living. If You Are Cutting Wages To Become More Competitive, That's Not Really More Competitive. It's Raising The Skill And The Efficiency Of Those Workers So That They Can Support And Sustain That Higher Wage.

If All You're Trying To Do Is Essentially The Same Thing As Your Rivals, Then It's Unlikely That You'll Be Very Successful.

Technology Has Given Us This Wonderful Opportunity To Have Low Energy Costs. We Have To Seize That, Rather Than Keep Debating And Discussing And Fighting Over It.