You Can't Be All Things To All

Efforts To Preserve All Industries Will Lower The National Standard Of Living.

Risk Is A Function Of How Poorly A Strategy Will Perform If The 'wrong' Scenario Occurs.

Strategy Is About Making Choices, Trade-offs; It's About Deliberately Choosing To Be Different.

Strategic Thinking Rarely Occurs Spontaneously

Apple Does All Of Its Research And Development In America. It Has All These Brilliant People Sitting In Silicon Valley. But Until Recently, Apple Made Nothing In America. Zero. And The Jobs That Were Accessible To A Good, Well-trained Worker That Knew How To Do Welding Or Assembly, None Of Those Jobs Had Stayed In America. We Don't Have The Workforce.