You Can't Lose. Go, Go, Go!

Marketers Have To Move Upstream Now. We Have To Stop Being The Last Step In The Process And Start Being The First Step.

You Can Game The Social Media In The Short Run, But Not For Long.

If You Can Influence The Outcome, Do The Work. If You Can't Influence The Outcome, Ignore The Possibility. It's Merely A Distraction.

What Marketers Used To Do Is Make Average Products For Average People. That's What Mass Marketing Is. They Would Ignore The Geeks, And - God Forbid - The Laggards. It Was All About Going For The Center. I Don't Think That's The Strategy We Want To Use Anymore.

Remarkable Work Often Comes From Making Choices When Everyone Else Feels As Though There Is No Choice.