You Can't Save Souls In An Empty

Never Use Tricky Or Irrelevant Headlines… People Read Too Fast To Figure Out What You Are Trying To Say.

It Has Been Found That The Less An Advertisement Looks Like An Advertisement And The More It Looks Like An Editorial, The More Readers Stop, Look, And Read.

I Always Use My Clients' Products. This Is Not Toady-ism, But Elementary Good Manners.

Develop Your Eccentricities Early, And No One Will Think You're Going Senile Later In Life

Ninety-nine Percent Of Advertising Doesn't Sell Much Of Anything.