You Get To Keep Making Art As

Marketing Begins Before The Product Is Launched.

Go For The Edges. Challenge Yourself And Your Team To Describe What Those Edges Are, And Then Test Which Edge Is Most Likely To Deliver The Marketing Results You Seek.

Fear Is The Workout We Give Ourselves Imagining What Will Happen If Things Don't Work Out. . . . Worry Is Our Effort To Imagine Every Possible Way To Avoid The Outcome That Is Causing Us Fear, And Failing That, To Survive The Thing That We Fear If It Comes To Fruition.

Art Is The Act Of Doing Work That Matters While Dancing With The Voice In Your Head That Screams For You To Stop.

Most People With A Big Idea, Great Talent And/or Something To Say Don't Get Lucky At First. Or Second. Or Even Third. It's So Easy To Conclude That If You're Not Lucky, You're Not Good. So Persistence Becomes An Essential Element Of Good, Because Without Persistence, You Never Get A Chance To Get Lucky.