You've Got To Be Hungry - For

With Fewer And Fewer Corporations Controlling More And More Of The World's Trade, There Is An Ever Greater Need To Know More About The Practices Of These Large Faceless Organizations.

I Started The Body Shop In 1976 Simply To Create A Livelihood For Myself And My Two Daughters, While My Husband, Gordon, Was Trekking Across The Americas. I Had No Training Or Experience And My Only Business Acumen Was Gordon's Advice To Take Sales Of £300 A Week. Nobody Talks Of Entrepreneurship As Survival, But That's Exactly What It Is And What Nurtures Creative Thinking.

I Believe That Conventional Marketing Techniques Are Increasingly Ineffective. Customers Are Hyped Out. They Have Been Overmarketed. They Are Becoming More Cynical About The Whole Advertising And Marketing Process.

I Think It Is Completely Immoral For A Shop To Trade In The Middle Of A Community, To Take Money And Make Profits From That Community And Then Ignore The Existence Of That Community, Its Needs And Problems.

Be Special. Be Anything But Mediocre.