You Want It To Be Hard. If

Your Drudgery Is Another Person's Delight. It's Only A Job If You Treat It That Way. The Privilege To Do Our Work, To Be In Control Of The Promises We Make And The Things We Build, Is Something Worth Cherishing.

If We Can Fall In Love With Serving People, Creating Value, Solving Problems, Building Valuable Connections And Doing Work That Matters, It Makes It Far More Likely We're Going To Do Important Work

Marketing Is The Act Of Inventing The Product. The Effort Of Designing It. The Craft Of Producing It. The Art Of Pricing It. The Technique Of Selling It.

Connect, Create Meaning, Make A Difference, Matter, Be Missed.

Quality Is Not An Absolute Measure. It Doesn't Mean 'deluxeness' Or 'perfection'. It Means Keeping The Promise The Customer Wants You To Make.