Your Best Customers Are Worth Far More

Some People Read Business Books Looking For Confirmation. I Read Them In Search Of Disquiet. Confirmation Is Cheap, Easy And Ineffective. Restlessness And The Scientific Method, On The Other Hand, Create A Culture Of Testing And Inquiry That Can't Help But Push You Forward.

No, Everything Is Not Going To Be Okay. It Never Is. It Isn't Okay Now. Change, By Definition, Changes Things

Waiting For Perfect Is Never As Smart As Making Progress.

Products That Are Remarkable Get Talked About.

Choose Your Customers, Choose Your Future.