Your Plan And The Stuff That Comes

One Can Often Trace The Sources Of A Brand Personality - Here It Is The Advertising, There The Pack, Somewhere Else Some Physical Element Of The Product. Of Course, The Personality Is Clearest And Strongest When All The Elements Are Consistent.

Kids Absolutely Not Reading. I Think It's Because They're So Screen-oriented [tvs, Computers, Smartphones]. They Do Read - Girls In Particular Read A Lot. They Have A Tendency To Go Toward The Paranormal, Romances, Twilight And Stuff Like That. And Then It Starts To Taper Off Because Other Things Take Precedence, Like The Kardashian Sisters.

And I Wonder If There Is Really Any Point To What I'm Doing, Or What I'm Supposed To Make Of A World Where A Man Can Get Rich Playing "let's Pretend

The Harder You Had To Work To Open A Package, The Less You Ended Up Caring About What Was Inside.

I Just Didn't Want Her To Get Hurt. I Thought She Was Going To Be. But Everyone Gets Their Share, Don't They? Sure. Pow, In The Nose. Pow, In The Eye. Pow, Below The Belt, Down You Go, And The Ref Just Went Out For A Hot Dog.