A Beautiful Product That Doesn't Work Very

When You're Trying To Solve A Problem On A New Product Type, You Become Completely Focused On Problems That Seem A Number Of Steps Removed From The Main Product. That Problem Solving Can Appear A Little Abstract, And It Is Easy To Lose Sight Of The Product.

People's Interest Is In The Product, Not In Its Authorship.

It's Very Easy To Make Something That Is New. So We Are Trying To Make Things That Are Better.

Making The Solution Seem So Completely Inevitable And Obvious, So Uncontrived And Natural - It's So Hard!

Designing And Developing Anything Of Consequence Is Incredibly Challenging.