Perhaps I'd Like To Design Cars, But

We’re Keenly Aware That When We Develop And Make Something And Bring It To Market That It Really Does Speak To A Set Of Values. And What Preoccupies Us Is That Sense Of Care, And What Our Products Will Not Speak To Is A Schedule, What Our Products Will Not Speak To Is Trying To Respond To Some Corporate Or Competitive Agenda. We’re Very Genuinely Designing The Best Products That We Can For People.

Different And New Is Relatively Easy. Doing Something Thats Genuinely Better Is Very Hard.

That's Just Tragic, That You Can Spend Four Years Of Your Life Studying The Design Of Three Dimensional Objects And Not Make One.

At The Start Of The Process The Idea Is Just A Thought - Very Fragile And Exclusive. When The First Physical Manifestation Is Created Everything Changes. It Is No Longer Exclusive, Now It Involves A Lot Of People.

The Absence Of Clutter Is Just A Clutter-free Product. That's Not Simple.