A Company In Which Anyone Is Afraid

Let's Gear Our Advertising To Sell Goods, But Let's Recognize Also That Advertising Has A Broad Social Responsibility.

Too Many Ads That Try Not To Go Over The Reader's Head End Up Beneath His Notice.

The Secret Of All Effective Originality In Advertising Is Not The Creation Of New And Tricky Words And Pictures, But One Of Putting Familiar Words And Pictures Into New Relationships.

If You Don't Get Noticed, You Don't Have Anything. You Just Have To Be Noticed, But The Art Is In Getting Noticed Naturally, Without Screaming Or Without Tricks.

I Have Learned That It Is Far Easier To Write A Speech About Good Advertising Than It Is To Write A Good Ad.