A Consumer Is Not A Moron. She's

You Can't Save Souls In An Empty Church.

Good Products Can Be Sold By Honest Advertising. If You Don't Think The Product Is Good, You Have No Business To Be Advertising It.

The Best Ideas Come As Jokes. Make Your Thinking As Funny As Possible.

Don’t Just Create Content To Get Credit For Being Clever — Create Content That Will Be Helpful, Insightful, Or Interesting For Your Target Audience.

It Is The Inescapable Duty Of Management To Fire Incompetent People.