A Customer Is Never Out Of Warranty,

The Rules Are Now Clear: No One Is Going To Inform You, But It's Easier Than Ever To Inform Yourself.

Mass Attention Is Almost Unattainable And It's Not Clear That You Want It.

Making An Average Pitch To Average People, Or Having An Average Gala For Average People Isn't Going To Scale Anymore. You've Got To Find The People Who Care. Those People Are Worth All Of Your Time.

Marketers Have To Move Upstream Now. We Have To Stop Being The Last Step In The Process And Start Being The First Step.

Genius Is The Act Of Solving A Problem In A Way No One Has Solved It Before.