A Goal Without A Method Is Nonsense.

It Is Wrong To Suppose That If You Can’t Measure It, You Can’t Manage It – A Costly Myth

New Product And New Types Of Service Are Generated, Not By Asking The Consumer, But By Knowledge, Imagination, Innovation, Risk, Trial And Error On The Part Of The Producer, Backed By Enough Capital To Develop The Product Or Service And To Stay In Business During The Learn Months Of Introduction.

Survival Is Optional. No One Has To Change.

The Most Important Things Cannot Be Measured.

When People Try To Do What They Can Not Do, They Wish To Give Up.