Advertising Is The Art Of Persuasion.

In Advertising, Not To Be Different Is Virtually Suicidal.

No Matter How Skillful You Are, You Can't Invent A Product Advantage That Doesn't Exist. And If You Do, And It's Just A Gimmick, It's Going To Fall Apart Anyway.

I Warn You Against Believing That Advertising Is A Science.

Properly Practiced Creativity Can Make One Ad Do The Work Of Ten.

You Cannot Sell A Man Who Isn't Listening; Word Of Mouth Is The Best Medium Of All; And Dullness Won't Sell Your Product, But Neither Will Irrelevant Brilliance.