Our Job Is To Bring The Dead

You Can Say The Right Thing About A Product And Nobody Will Listen. You’ve Got To Say It In Such A Way That People Will Feel It In Their Gut. Because If They Don’t Feel It, Nothing Will Happen.

Advertising Is Fundamentally Persuasion And Persuasion Happens To Be Not A Science, But An Art.

Let Us Prove To The World That Good Taste, Good Art, And Good Writing Can Be Good Selling.

An Idea Can Turn To Dust Or Magic, Depending On The Talent That Rubs Against It.

A Principle Isn't A Principle Until It Costs You Something.