Advertising Is The Greatest Art Form Of

Erwin Schrodinger Has Explained How He And His Fellow Physicists Had Agreed That They Would Report Their New Discoveries And Experiments In Quantum Physics In The Language Of Newtonian Physics. That Is, They Agreed To Discuss And Report The Non-visual, Electronic World In The Language Of The Visual World Of Newton.

Antipathy, Dissimilarity Of Views, Hate, Contempt, Can Accompany True Love.

All Media Exist To Invest Our Lives With Artificial Perceptions And Arbitrary Values.

Gramophone And Movies Were Merely The Mechanization Of Speech And Gesture. But The Radio And Tv Were Not Just The Electronification Of Speech And Gesture But The Electronification Of The Entire Range Of Human Personal Expressiveness. With Electronification The Flow Is Taken Out Of The Wire And Into The Vacuum Tube Circuit, Which Confers Freedom And Flexibility Such As Are In Metaphor And In Words Themselves.

The New Media And Technologies By Which We Amplify And Extend Ourselves Constitute Huge Collective Surgery Carried Out On The Social Body With Complete Disregard For Antiseptics.