Quality Starts In The Boardroom.

It Is Wrong To Suppose That If You Can’t Measure It, You Can’t Manage It – A Costly Myth

Eliminate Slogans, Exhortations, And Targets For The Work Force Asking For Zero Defects And New Levels Of Productivity. Such Exhortations Only Create Adversarial Relationships, As The Bulk Of The Causes Of Low Quality And Low Productivity Belong To The System And Thus Lie Beyond The Power Of The Work Force

You Can Not Hear What You Do Not Understand.

You Do Not Install Quality; You Begin To Work At It.

Divide Responsibility And Nobody Is Responsible.