And I Still Buy Books At B&n,

Your Brand Is What People Say About You When You're Not In The Room

If You Double The Number Of Experiments You Do Per Year You're Going To Double Your Inventiveness.

For People Who Are Readers, Reading Is Important To Them.

I Don't Think That You Can Invent On Behalf Of Customers Unless You're Willing To Think Long-term, Because A Lot Of Invention Doesn't Work. If You're Going To Invent, It Means You're Going To Experiment, And If You're Going To Experiment, You're Going To Fail, And If You're Going To Fail, You Have To Think Long Term.

We're Not Competitor Obsessed, We're Customer Obsessed. We Start With The Customer And We Work Backwards.