Anything Worth Achieving In Life Has A

Decide, Before You Start, That You're Going To Change Three Things About What You Do All Day At Work. Then, As You're Reading, Find The Three Things And Do It. The Goal Of The Reading, Then, Isn't To Persuade You To Change, It's To Help You Choose What To Change.

Tell Your Lizard (brain) To Shut Up.

Writing A Book Is A Tremendous Experience. It Pays Off Intellectually. It Clarifies Your Thinking. It Builds Credibility. It Is A Living Engine Of Marketing And Idea Spreading, Working Every Day To Deliver Your Message With Authority. You Should Write One.

I Was Amplifying The Negative At The Expense Of The Positive, Not To Serve Any Useful Function, Not To Make My Writing Better, But To Destroy It. The Lizard Brain, So Attuned To People Laughing Behind Our Backs, Was On High Alert For This Sort Of Criticism And Would Do Anything It Could To Stop Me From Writing Again. I Haven't Sought Out And Read A Review Or A Tweet Since.

No Organization Ever Created An Innovation. People Innovate, Not Companies.