Brands Must Become Architects Of Community.

Brands Are Faced With The Daily Challenge Of Massively Scaling Their Outreach In Order To Build Personal Relationships. While This May Seem Like A Contradiction In Terms, It Becomes Much More Possible When Brands Shift From Push To Pull Dynamics In Their Marketing.

As More People Use Social Media To Tell The Story Of The Future, The Wants And Needs Of More People Will Be Reflected.

Brands Must Become Architects Of Community.

Transforming A Brand Into A Socially Responsible Leader Doesn't Happen Overnight By Simply Writing New Marketing And Advertising Strategies. It Takes Effort To Identify A Vision That Your Customers Will Find Credible And Aligned With Their Values.

Refuse To Accept The Belief That Your Professional Relevance, Career Success Or Financial Security Turns On The Next Update On The Latest Technology. Sometimes It's Good To Put The Paddle Down And Just Let The Canoe Glide.