But Suppose We Are Nothing More Than

Marketing Is All About Providing Information That Will Heighten Someone's Anticipated And Real Pleasure.

But Suppose We Are Nothing More Than The Sum Of Our First, Naive, Random Behaviors. What Then?

Take A Brilliant, Creative Social Scientist, Without Any Respect For Conventional Wisdom And You Get Ellen Langer. She Is A Fantastic Storyteller, And Counterclockwise Is A Fascinating Story About The Unexpected Ways In Which Our Minds And Bodies Are Connected.

Money Are Very Difficult To Think About. So, We Think About Money As The Opportunity Cost Of Money. So, We At Some Point Went To A Toyota Dealership And We Asked People, What Will You Not Be Able To Do In The Future If You Bought This Toyota?

That When Given The Opportunity, Many Honest People Will Cheat.