Once You Break The Social Norm And

When Parents Have College Savings Accounts For Their Kids, Their Kids Show Higher Social And Cognitive Performance.

Money Are Very Difficult To Think About. So, We Think About Money As The Opportunity Cost Of Money. So, We At Some Point Went To A Toyota Dealership And We Asked People, What Will You Not Be Able To Do In The Future If You Bought This Toyota?

But Suppose We Are Nothing More Than The Sum Of Our First, Naive, Random Behaviors. What Then?

While We Somehow Understand Revenge On An Intuitive Level Between Individuals, I Do Suspect That Companies, Assuming That People Are Rational, Completely Miss And Underestimate The Motivation People Have For Revenge.

If I Gave You Now, $10 As A Gift, How Happy Would You Be? Would You Be Happy, Is The Marginal $10, The Best Use Of $10 You Can Use? Of Course Not. If I Have You A Cd, You Know Exactly What You Are Getting And You Will Have A Value For It. So, Money Has Lots Of Problems With It.