Caring, It Turns Out, Is A Competitive

In A Digital World, The Gift I Give You Almost Always Benefits Me More Than It Costs.

By All Means, Fire The Customers Who Aren't Worth The Time And The Trouble. But Understand That The Moment You Insist The Customer Is Wrong, You've Just Started The Firing Process.

More Time [to Decide] Without More Information Just Creates Anxiety, Not Insight.

One Option Is To Struggle To Be Heard Whenever You're In The Room... Another Is To Be The Sort Of Person Who Is Missed When You're Not. The First Involves Making Noise. The Second Involves Making A Difference.

And In A World Where We Have Too Many Choices And Too Little Time, The Obvious Thing To Do Is Just Ignore Stuff. And My Parable Here Is, You're Driving Down The Road And You See A Cow, And You Keep Driving 'cause You've Seen Cows Before. Cows Are Invisible. Cows Are Boring. Who's Going To Stop And Pull Over And Say, Oh, Look, A Cow? Nobody.