Caring, It Turns Out, Is A Competitive

Fundamentalist Is A Person Who Considers Whether A Fact Is Acceptable To Their Faith Before They Explore It. As Opposed To A Curious Person Who Explores First And Then Considers Whether Or Not They Want To Accept The Ramifications.

Persistence Isn't Using The Same Tactics Over And Over. Persistence Is Having The Same Goal Over And Over.

Competition Validates You. It Creates A Category. It Permits The Sale To Be This Or That, Not Yes Or No.

Products That Are Remarkable Get Talked About.

Marketing Is No Longer About The Stuff That You Male, But About The Stories You Tell.