Companies Do Not Do New Things Because

Most Companies Don't Have The Luxury Of Focusing Exclusively On Innovation. They Have To Innovate While Stamping Out Zillions Of Widgets Or Processing Billions Of Transactions.

As Human Beings, We Are The Genetic Elite, The Sentient, Contemplating And Innovating Sum Of Countless Genetic Accidents And Transcription Errors.

Strategy Is, Above All Else, The Search For Above Average Returns.

There Are As Many Foolhardy Ways To Grow As There Are To Downsize.

Out There In Some Garage Is An Entrepreneur Who's Forging A Bullet With Your Company's Name On It. You've Got One Option Now - To Shoot First. You've Got To Out Innovate The Innovators.