Design Can Be Art. Design Can Be

Design Can Be Art. Design Can Be Aesthetics. Design Is So Simple, That's Why It Is So Complicated.

Design Is A Way Of Life, A Point Of View. It Involves The Whole Complex Of Visual Communications: Talent, Creative Ability, Manual Skill, And Technical Knowledge. Aesthetics And Economics, Technology And Psychology Are Intrinsically Related To The Process.

Artistic Tricks Divert From The Effect That An Artist Endeavors To Produce, And Even Excellent Elements Such As Bullets, Arrows, Brackets, Ornate Initials, Are At Best Superficial Ornamentation Unless Logically Employed.

Design Is Everything. Everything!

Any System That Sees Aesthetics As Irrelevant, That Separates The Artist From His Product, That Fragments The Work Of The Individual, Or Creates By Committee, Or Makes Mincemeat Of The Creative Process Will, In The Long Run, Diminish Not Only The Product But The Maker As Well.