Design Can Be Art. Design Can Be

You Will Learn Most Things By Looking, But Reading Gives Understanding. Reading Will Make You Free.

The Public Is More Familiar With Bad Design Than Good Design. It Is, In Effect, Conditioned To Prefer Bad Design, Because That Is What It Lives With. The New Becomes Threatening, The Old Reassuring.

I Never Did Calligraphy... But Handwriting Is An Entirely Different Kind Of Thing. It's Part Of The Syndrome Of Modernism... It's Part Of That Asceticism.

Design Is The Method Of Putting Form And Content Together. Design, Just As Art, Has Multiple Definitions; There Is No Single Definition. Design Can Be Art. Design Can Be Aesthetics. Design Is So Simple, That's Why It Is So Complicated.

Providing, Meaning To A Mass Of Unrelated Needs, Ideas, Words And Pictures - It Is The Designer's Job To Select And Fit This Material Together And Make It Interesting.