Don’t Tell Me How Good You Make

Steep Yourself In Your Subject, Work Like Hell, And Love, Honor And Obey Your Hunches.

There Is No Such Thing As A Permanent Advertising Success.

Let's Gear Our Advertising To Sell Goods, But Let's Recognize Also That Advertising Has A Broad Social Responsibility.

The Work Of An Advertising Agency Is Warmly And Immediately Human. It Deals With Human Needs, Wants, Dreams And Hopes. Its 'product' Cannot Be Turned Out On An Assembly Line.

I Have Learned That It Is Far Easier To Write A Speech About Good Advertising Than It Is To Write A Good Ad.