Every New Thing Creates Two New Questions

Obsess About Customers, Not Competitors.

Millions Of People Were Inspired By The Apollo Program. I Was Five Years Old When I Watched Apollo 11 Unfold On Television, And Without Any Doubt It Was A Big Contributor To My Passions For Science, Engineering, And Exploration.

A Brand For A Company Is Like A Reputation For A Person. You Earn Reputation By Trying To Do Hard Things Well.

One Of The Huge Mistakes People Make Is That They Try To Force An Interest On Themselves. You Don't Choose Your Passions; Your Passions Choose You.

The Book Is Not Really The Container For The Book. The Book Itself Is The Narrative. It's The Thing That People Create.