Every Person Has The Ability To Improve

Companies Should Always Want To Delight Their Customers.

Companies In Europe Should Stop Trying To Do The U.s. Version Of A European Idea.

A Crash Is When Your Competitor's Program Dies. When Your Program Dies, It Is An 'idiosyncrasy'.

'branding' Has Taken On Too Much Of A Role As A Specialized Craft Performed By Voodoo Artists.

One Must Understand What People Are Thinking, Feeling And Believing In Order To Enchant Them.